From day one, Sendle’s mission has been to help small businesses thrive in a world built for the big guys and to do so while having a positive impact on the planet we all love living on.
So, naturally, we became a Certified B Corporation right at the start. In fact, we were the first-ever technology B Corp in Australia, where Sendle got its start.
Our mission is “Shipping that’s good for the world.” Good for the planet because every single shipment is 100% carbon neutral. …
Sustainability is one of the hottest topics in retail right now. From fashion and beauty to food and housewares, retail has a long history of environmental damage — be it through carbon emissions, packaging waste, or the disposable nature of many products.
Today, consumers expect more from businesses where climate change and other sustainability issues are concerned. As a way to communicate their values and commitments, more brands and retailers are seeking out status as Certified B Corporations. B Corps are companies that have been verified as meeting high standards of social and environmental responsibility. They must act in the…
Humans are a dynamic animal—ambitious, intelligent, caring-with a baffling set of contradictory traits-destructive, myopic, careless. But when we set our minds to something, we tend to make it happen. And, we’re starting to see this with the rise of eco-conscious businesses (like B Corps!).
Sustainability is key to our survival, so we’ve got to make the shift to a system that uses environmental and societal improvements as essential measures of success and growth.
Enter the circular economy.
The central theme of the circular economy is not alien to us. …
As the importance of environmentalism quickly dawns on the public consciousness, new eco-lingo starts echoing from marketing workshops through to the halls of power. Short, sweet, and emotive are the ones that last.
A good phrase is powerful poetry, something that sticks in the minds of the people and persuades them to act (or buy). Nonetheless, a good phrase must still be defined.
Way back in 2006, Oxford chose carbon neutral as its Word of the Year ( some notable runners-up were ‘elbow bump’, ‘dwarf planet’, and ‘ghostriding’, in case you forgot about 2006).
About the choice…
Humans have a lot to be proud of—the invention of the wheel, the ability to create fire at will, cat videos, poutine. We’re full of ideas and a zest for life. We always want more.
But, our vigor for progress has also created a massive cloud of smoke in our wake. The largeness of our ambition came with a carbon footprint too enormous to ignore.
Our carbon footprint is an issue that we must take on as a collective and there are things that each of us can do to reduce our own footprint. …
Etsy is one of the most accessible online marketplaces for small online retailers. With a massive global audience and the ability to reach them with ease (and a bit of SEO magic), it’s hard to beat.
So, how do you get started?
It’s pretty simple. We did an Instagram post that broke down this process in six steps. I thought we should dig deeper into each part of getting your store up, using the original Instagram post framework.
Let’s look at how you go from nada to full-blown Etsy seller step by step.
If you’re using the internet in 2020, you’ve most likely come across the phenomenon that is unboxing experiences. It involves a person unpacking or unwrapping a package they’ve gotten from a shop.
But what separates the memorable unboxings from regular eCommerce deliveries is the time and care a brand takes to thoughtfully craft this post-purchase experience. Make the end of their online shopping experience a joy by thinking through a memorable unboxing experience.
When done right, unboxing experiences tend to really resonate with your customers.
In fact, According to Google, the amount of time people have spent watching unboxing videos…
For both businesses and customers alike, there are a lot of logistical uncertainties out there with the aggressive spread of coronavirus (or COVID-19).
Knowing what to do to help slow the spread while still operating in the economy is like threading a needle. Our knuckles are cracked from excessive hand washing while trying to handle incoming mail seems like a job for the hazmat team.
We need to buy (and sell) lotion for our dried out hands. We need online retail therapy to help us get through this extreme isolation.
All the sweatpants, blankets, books about Hygge…
By: Sean Flannigan @ Sendle
Sendle is the only completely carbon neutral shipping service in the US and Australia. This means that no net carbon emissions result from shipments done with Sendle. And, we’ve been doing it that way since day one.
One of many ways we achieve this is by calculating the highest amount of carbon generated for all packages sent and offset it by funding projects that combat climate change.
We choose the projects we support by putting it to a vote in our community of business owners (that could be you!).
From providing clean energy cookstoves to…
An estimated 1 billion native animals perished in the catastrophic Australian bushfires, including our world-famous koalas and kangaroos. It’s a heartbreaking figure.
We in Australia and millions of others watched in horror as images of burned koalas and kangaroos fleeing the fire front beamed around the world in late December 2019 and early January 2020.
Experts estimate that over a billion animals perished during the bushfire crisis. Huge numbers of mammals, birds, and reptiles were lost as well as hundreds of billions of insects. Ecology experts say it could take a century for the ecosystems these animals depend on to…